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Day 1 | Day 2
Day 1 – Tuesday, October 31, 2006
Trendspotting
- How To Identify Short And Long-Term Success Strategies
In The Mobile Gambling Market
Make sure you
get your mobile gambling strategy in Asia-Pacific right.
With this insightful analysis, you will learn what customers
in Asia-Pacific want from mobile gambling, the games which
will deliver the most profit, the current opportunities
for revenue and strategies for long term growth.
What games do
customers across the culturally diverse region of Asia-Pacific
want to play?
Maximise your
ARPU by understanding revenue models for the products which
can be offered on mobile
Where are the
market opportunities? Identify the current trends in the
Asia-Pacific mobile gambling market and understand where
you should be making your next investments
Charles Cohen, CEO,
Probability |
| Case Study: Learning
From Successful Gambling Operations – What Are The Potential
Pitfalls? How will gambling
operators turn the mobile channel into a substantial revenue
stream? Does your operation match up to the best? As the
industry becomes ever more complex and the customer becomes
your main focus how can you make sure your strategies are
correct?
Mobile is forecasted
to be a major revenue earner for gambling operators but
how are successful companies actually achieving this in
Asia and what lessons can be learnt from other markets?
Are mobile networks
the key route to a mobile audience or should you avoid the
networks and go direct to consumers?
Which marketing
techniques really work and how do the method differ in the
mobile and online worlds?
Understand where
mobile gambling markets are developing and identify the
trends you should get to grips with now
Alex Czajkowski, Marketing
Director, Sportingbet
|
Learn
from experience – how to work with an MNO
Mobival give you unique insight into how your business can
work with a leading MNO. Discover how your business can
achieve success through close partnership with an MNO to
execute a successful launch, sign-up
1000’s of players and deliver innovative content to
ensure player retention is high.
Discover how Mobival manage the most successful End2End
Gambling channel among UK mobile operators
Take note as Oren demonstrates the right combination of
content and games to ensure optimal introduction
Discover how to work hand in hand with mobile operator to
achieve a successful service
Oren Nauman, CEO, Mobival
|
Like
what you see? Why not register now? Click
here |
Case
Study: Identifying New Revenue Streams Through The Convergence
of Gaming, Gambling and Entertainment
Two Way TV is a leading provider of interactive TV applications
and groundbreaking technologies which allow mobile phone
users to interact with TV broadcasts in real-time.
Understand how
they are using the latest technology to create a user-friendly
customer experience that overcomes the complex issues of
mobile connectivity
Maintain maximum
marketing exposure without breaking the law: innovative
marketing strategies for a complex regulatory environment
Learn how to build
customer trust and satisfaction through designated customer
service
Explore the state-of-the-art
technology used by Two Way TV in their mobile gambling deployment
Learn which products
are likely to lead the way in Asian mobile gambling
Chris Grant Foster, CEO,
Two Way TV |
Critical
success factors when launching Mobile Gambling in Asia
Identify the challenges
in launching mobile gaming across Asia
Understand the
complexity of connectivity, new handsets, languages, network
operators, payments and differing game formats
How to improve mobile
player experience to increase conversion rates
Charles
Palmer, Commercial Director, mfuse
|
| Case Study:
Opportunities For Mobile Gambling In India And The Wider Asian
Market PLAYWIN, India’s
first and largest online gaming company has seen sales grow
from $0.62 million in 2002 to $286 million in 2005. They
offer 10 exciting games to players, which can be played
through POS terminals, Internet and mobile phones.
Overview of Mobile
gaming market in India and the huge potential for growth
Minimise customer
churn by understanding their problems and needs –
barriers to a user-friendly gambling experience overcome
by PLAYWIN over the last five years
Increase your
average spend per customer by coordinating mobile, online
and retail channels
Sanjay Das, CEO, Playwin |
| Case Study:
Pioneering Full-Scale Mobile Gaming In The Philippines
Kirschner Games International
presents its recent move into Asia-Pacific mobile markets
and will share fresh insights as a start-up mobile gaming
content provider and system integrator
Take away the
right strategies to ensure you and your customer stay within
the law in the highly regulated Asian gaming environment
Real life pains
and successes – how one company has worked towards
becoming a pioneering Asian educator for the gaming and
hospitality industries
Maximising reliability,
performance and security by understanding successful strategies
and pitfalls in selecting m-gambling products
Marvin A. Tort, President,
Kirschner Games International |
Like
what you see? Why not register now? Click
here |
| Focus On China: Opportunites
in Mobile lottery Lottery
is quite a recent market in China that has enjoyed a rapid
development over recent years. With an enourmous customer
base lottery games are permitted in most countries throughout
Asia Pacific – China Gloria, the Chinese market leader
gives you the very latest insights on the market
Discussing how
China Gloria use the internet and mobile technologies to
market to customers and develop new sales channels
Examining customer
behaviours to release the potential for new lottery games
and identifying the next steps in mobile lottery.
Understanding
how the latest mobile technologies can deliver future innovations
in lottery product development and promotions.
Yan Zhang, Vice President,
China Gloria Network Science & Technology |
| Interactive Panel
Session: The Path To Mobile Gambling Success How
will gambling operators turn the mobile channel into a significant
revenue stream? How do business models in Asia differ from
other regions? Still developing your mobile strategy? As
routes to market become ever more complex and the industry
blazes a trail to the customer what are the answers you’re
looking for?
In this interactive
debating forum, question our experts about the business
models that worked best for them and how they see the industry
moving forward – get the answers you need!
Charles Cohen,
CEO, Probability
Laurence Kalinsky, Director of Business Development,
WPT Enterprises
Alex Czajkowski, Marketing Director, Sportingbet
Chris Grant Foster, CEO, Two Way TV
Sanjay Das, CEO, Playwin
Marvin A. Tort, President, Kirschner Games International
Yan Zhang, Vice President, China Gloria Network Science
& Technology |
Day 1 | Day 2
Back To Top
Day 2 – Wednesday, November
1, 2006
| Case Study: Aligning
Interests - How Brands And Technology Providers Are Combining
To Take The Market By Storm Focussing
resources: Understanding how the winners on mobile will be
those that commit resources to capturing market share rather
than those who see the mobile as simply a marketing tool
Player Behaviors,
Economics and the future of mobile gambling - Is the Poker
market really as big as experts predict and who makes up the
mobile market?
Mixing of market
liquidity – a look at the mobile business models of
online network operators
Level Playing Field?
A real look at new brands ability to make a dent in the electronic
gambling space.
Laurence Kalinsky, Director
of Business Development, WPT Enterprises Inc. |
| Identifying Alternate
Mobile Business Models For Jurisdications Where Real Money M-Gaming
Is Restricted By Law What are
your options when developing long-term business strategies
for building an play and real money Asian audience? Networks,
partnering, marketing – we take a look at the latest
ideas from across the industry
Analysing the differing
subscription models for Mobile Gambling - How expertise from
North America and Europe can be applied to Asian markets
Understanding regional
regulatory environments and how to evolve your business plans
in line with them
Tried and tested
methods for driving traffic to a mobile portal and make sure
customers keep coming back
Jeffrey Haas, Director of Product
Management, Ongame Network |
| A Market-By-Market Summary
- What Are The Gaming Possibilities For Operating Legally? Which
Games Are Permitted In Which Markets? The
mission of the International Federation of Horseracing Authorities
is to promote good regulation and best practices on international
matters and to coordinate and harmonise the rules of the industry
regarding breeding, racing & wagering
Understanding current
regulation in the main Asian jurisdictions and their applications
for gambling, telecoms and enforcement including Australia,
Singapore, Malaysia, Philippines, Thailand, India, Japan and
Hong Kong
How are pro-mobile
gambling jurisdictions actively helping the market and what
are the prospects for continued development in the region
Current laws affecting
cross-border gaming across the complex regulatory network
of the Asia-Pacific region – delivering factual data
and analysis of local operators
Maurits Bruggink, Executive
Director, International Federation of Horseracing Authorities |
Like
what you see? Why not register now? Click
here |
| Working Within A Regulated
Gambling Regime: Guidance On The Interpretation And Implementation
Of Existing And Future Regulations Presenting
a summary of the markets in Singapore, Malaysia, Philippines,
Vietnam and China this session will examine practical examples
for reviewing your business plans based on changing legislation
and jurisdictions
Understand where
you can make legal profits from the different types of games
in operation - in which regions are mobile sports book, casino,
lottery and cash prize skill games permitted?
Develop a marketing
strategy that delivers maximum results without contravening
regulations
Understand the very
latest legislation and regulatory changes across these jurisdictions
and the impact they will have on your gambling business
Yap Wai Ming, Director, Stamford
Law Corporation |
Malta,
a centre of excellence for remote gaming
F ocus on the success of Malta ( the only EU member state
with a remote gaming legislation) as a remote gaming hub with
particular emphasis on the specialised remote gaming legislation,
financial services legislation, tax breaks and ICT skills
on the island.
Dr Ian
Gauci, Lawyer, GFT Advocates (Malta)
|
| Examining The Tools
Available To Combat The Emerging Challenge Of Cyber And High
Tech Illegal Gambling Operations Gambling
operators are up against a particular set of challenges in
the way of computer crime. What are the particular security
challenges facing the mobile and online gaming industry?
Understand your
vulnerability to cyber crime and the tools used to detect,
manage and prevent such occurrences
Examining current
concerns, including corporate fraud, ID fraud and money laundering,
looking toward the future issues that will increasingly affect
mobile gaming
How do current laws
and regulations obstruct the ease of illegal gambling services
and what is being done to combat them?
Rudi Vansnick, President,
Internet Society Belgium |
| Safeguard Your Revenue
And Corporate Reputation
Online gambling operators understand
how important it is to “know their enemy” in the
world of fraud. The move to mobile presents new technology,
new risks and new openings for fraudsters that m-gambling
stakeholders must understand now.
Safeguard your revenue
and corporate reputation by understanding the strategies gangs
and individuals use to defraud gambling operators
Know your enemy:
meet the people who will damage your reputation and reduce
your profits. Identity thieves, impulsive opportunists, career
criminals, organised gangs and terrorists
Take away strategies
for identifying and defending against the groups that pose
thegreatest risk to your gambling deployment
Peter Coleman, Director, Forensic
Services, Deloitte & Touche |
Playing
It Safe: Analysing The Latest Age And Identity Verification
Intiatives To Ensure Responsible Gambling
Analysing current
age verification methods and assessing the effectiveness of
differing tools to tackle underage gambling
Discussing your
responsibility to comply with anti-terrorism and money laundering
compliance legislation – what’s the best-practice?
Scrutinising the
problems involved with screening across multiple platforms
and understanding how to achieve consistency
Micah Willbrand, International
Business Development Manger, GB Group |
Like
what you see? Why not register now? Click
here |
How
Gambling Operators Can Utilise Mobile Technologies To Grow
Revenue, Reduce Costs And Improve Customer Experience
Understanding the importance of mobility as a strategic channel
for customers and gambling operators
How to deliver true
multi-channel gambling services through the integration of
mobile, web and traditional platforms
Outlining popular
mobile services being adopted by leading service providers
in gambling and other industries
Case study: How
a leading European gambling operator use the latest technologies
to extend their service coverage
Kirk Tang, General Manager Asia
Pacific, MobileAware |
| Examining The Latest
In Emerging Technologies Across Gaming Sectors Addressing
some of the challenges and exciting opportunities that emerging
technologies will present for various industry stakeholders.
This session will cover information relating to emerging technologies
that span across the Sportsbetting, Betting Exchange, Pari-Mutuel,
Casino and Poker sectors; on both Mobile and Internet platforms.
Understand key user
requirements in terms of hardware and software and how these
impact on every link in the value chain – including
your business
Discussing how new
technologies present exiting new gaming options to Players,
and challenges to Regulators & Accredited Testing Facilities
(ATF)s
How exposures such
as underage and problem gambling and security can be dealt
with by using existing technologies with even more controls
in the future
John Cargnello, CEO, Technical
Systems Testing |
| Interactive Panel:
Navigating The Payment And Billing Maze Payment
and billing is as vital as ever with an ever changing range
of solutions attempting to resolve a myriad of challenges
such as charge backs, money laundering and player collusion.
This in-depth session assesses whether we are delivering consumer
friendly mobile gambling payment and billing systems
Victor Nappe, Director, Global
Pay and Play
Tom Meredith, President, P2P Cash |
Day 1
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