DAY ONE: 3 October 2006

Chairman’s Welcome & Opening Speech

Gareth Wong, Founder, Gambit

Case Study: Utimatebet & Phantom Fiber Mobile Poker Deployment

Ultimatebet & Phantom Fiber show you how a winning partnership delivers success to your bottom line. Understand the dynamics of this relationship to apply to your mobile gambling, gaming based business

Discover Ultimatebet’s deployment objectives and the challenges they face over the next 12 months… compare notes and take away a roadmap to help you navigate your way around these challenges

Evaluate Ultimatebet’s best practices and route out a plan to assist your mobile based business a winning one!

Jeff Halloran, CEO, Phantom Fiber
Accompanied by Ultimatebet

Case Study: Confessions of a first mover: Lessons learnt from six years of mobile gambling

Intertops accepted its first online sports bet in 1996 and has been offering mobile betting in Europe and North America for the last six years – making it a true innovator and pioneer. The company offers more than 1000 betting options daily. You’ll learn:

• Why industry standards must be adhered to – and why they will actually help your business rather than hinder it
• How to remain independent of your partners
• Why GPRS gives your players access – just like the internet
• How to build a product portfolio that satisfies your players and ensures they remain loyal, long-term, high rolling players

Michl Posch, Marketing Director, Intertops.com

Case Study: Critical success factors of Bet2Go

• Hear an exclusive live deployment case study on Bet2Go - One of the leading mobile odds comparison sport books in the UK. Take notes on current activity in the UK including Acquisition, CRM, player behavior + more and apply the key lessons to your business!
• Develop a plan for increasing your player acquisition and retention by gaining a snap shot of 777Mobile activity in the UK and beyond! Listen as Yishai talks you through Off line, Web and Mobile on deck and off deck activity, Marketing and CRM flow to ensure you get a well rounded in depth view for your business
• What are the High stakes for Mobile Network Operators? Understand how 777Mobile partner with T-mobile and 3UK and see how MNO’s support the mobile gambling, gaming business case for win-win partnerships!
• 777Mobile will also take you through their perspective of the future of Mobile Casino, Poker and skill games as well as the current state of mobile gaming, technology, marketing, and business trends… do not miss this session!

Yishai Habari, CEO, 777Mobile.com

10.45am

Case Study: Insider information from the mobile gambling sector

MobileAware is the world’s leading provider of mobile service infrastructure, with over 100 clients worldwide, including Bell South, TNT Express and Pepsi Bottling. Its product portfolio includes mobile data solutions for revenue-generating consumer services. This case study provides you with valuable market intelligence:

• The legacy of a WAP Mobile Gambling solution: Lessons learned and how to use them to develop your next generation platforms
• Understand the key criteria for selecting a new Mobile Gambling solution – and ensure you make the right decisions for your business
• Top tips on how to execute a successful Mobile Gambling system deployment

Todd Shingler, VP Americas, MobileAware

Online marketing for Mobile Gambling, Gaming and Lotteries

SEOguru is a search engine optimization and marketing firm that guarantees Top Ten rankings on Google, Yahoo, MSN and others. You’ll learn:

• How to evaluate the key challenges you face when marketing your products –and how to address them
• How internet marketing can help you reach your target players: Why is it integral to your marketing mix and the success of your mobile offering?
• Best practices on how North American players have adapted to various media like PC, cell phones and PDA’s for gaming and gambling – and how your business can piggy-back the benefits

Prabuddha S Raychaudhuri, CEO, SEOguru Technologies

12.15am

Spreading the good word for mobile marketers

Cascada Mobile enables wireless carriers and content publishers to grow revenues through viral (P2P) distribution of mobile games and other applications. This session explores:

• Word-of-mouth and P2P marketing: How can your business embrace both mediums for increased marketing success?
• What are the essentials of creating and executing effective word-of-mouth and P2P campaigns that build on your traditional marketing mix – and delivers a strong, consistent message to your players?
• What are the technicalities of using mobile as P2P marketing tool – and how do you side-step the pitfalls?

Neil Closner, President, Cascada Mobile

PANEL: Profitable marketing to the North American player

With huge growth predictions for Mobile Gambling, Gaming and Lotteries, the question remains: “How will we attract players if we cannot market to them?”

This fascinating session will enable you to assess the opportunities available in the North American market. Our Marketing Panel will:

• Identify the advertising no-go areas – and speculate on how this is likely to change
• Discuss marketing strategies that are GUARANTEED to drive player traffic to a mobile portal
• Review mobile marketing campaigns that have been outstandingly successful – and explain why they were so special

Yishai Habari, CEO, 777Mobile.com
Neil Closner, President, Cascada Mobile
Prabuddha S Raychaudhuri, CEO, SEOguru Technologies

Carsten Boers, President & Co-Founder, FlyTxt Inc.

Legality of mobile gaming in Canada and how to ensure compliance

Elkind & Lipton LLP specializes in Canadian and international business law. Hear the specifins of operating in Canada and how to ensure compliance in the legal minefield surrounding Mobile Gambling and Gaming.

• Hear Elkind & Lipton LLP deliver a practical roadmap for reviewing your business plans based on changing legislation and jurisdictions in North America.
• Take an extensive look at the legality, viability and strategic planning of “over the wire” gaming in North America and how your business can take advantage
• Ensure you are 100% compliant and leap over the legal hurdles in North America

Michael Lipton, Elkind & Lipton LLP

3.30pm

Mobile and Interactive Gaming: A North American Legal Perspective

California-based Attorney at Law Martin Owens specializes in online and interactive gaming law. He will brief you on:

• How digital convergence and technology has changed the very nature of the gambling and gaming business – and the basis in law
• Why i-gaming has created a global market – and why laws must change to take on board the new realities
• How mobile gambling, gaming and lotteries will fit into a new regulatory scheme
• The law of ‘gaming devices’
• Case study analysis of state experiments, federal opposition and which states are moving fastest towards acceptance

Martin Owens, Trade Attorney

Case Study: The legal challenges facing North American players!

Barns 66 show you how to avoid and defend criminal challenges from an actual case. You will hear how a defendant was charged with operating illegal gaming operations and how it was possible to negotiate a complete dismissal of all charges.

• Find out why it is essential to educate lawyers, prosecutors and regulators
• Examine Federal Law Vs. State Law and how the differences impact your business
• Understand how dealing from strength is essential for your business

Patrick Brown, COO, Barn 66

PANEL: Navigating your way around the legal minefield in North America

Join our group of select legal panelists to help you navigate your way around the mobile gaming legal minefield. You will:

• Gain a comprehensive summary of the legal landscape in North America and exactly what it means for your business
• Understand the implications of getting it wrong and learn how to get it right first time
• Aim your burning questions at the panelists in order to get the legal answers you want

Michael Lipton, Elkind & Lipton LLP
Martin Owens, Trade Attorney
Zak Muscovitch, Principal,
Muscovitch & Associates, Barristers & Solicitors
Patrick Brown, COO, Barn 66

Networking Drinks and Final Table for the

North America Industry Poker Tournament!

Whether you are networking with peers or playing at the final table make sure you are in Montreal on October 3.

Visit www.bulletbusiness.com/IPT to sign up for the online qualifiers now!

DAY TWO: 4 October 2006

Chairman’s Welcome & Opening Speech

Gareth Wong, Founder, Gambit

Case Study: Global mobile gambling: How do you overcome the technical barriers?

Ongame’s goal is to grow faster than the market. The company operates six global brands and offers digital poker for three platforms: Mobile, PC and Mac. This session focuses on:

• Common technical obstacles you’ll come up against when developing applications that work worldwide – plus viable solutions to navigate them
• Current NA devices and networks: Are your business projections in line with their development?
• How to ensure secure, real-time communication between the mobile game clients and the game server for your own customers
• How to profitably manage development costs when technological progress outstrips your financial resources

Nikolaus Varzakakos, Mobile Development Manager, Ongame

Case Study: Convergence of differing media via mobile gaming - the challenges & opportunities

WagerPhone and Impact Mobile discuss the convergence of an array of media categories including SMS, IVR, Online, J2ME, Brew, Symbian, WAP and many more giving you a full perspective on the challenges and opportunities that each category holds.

Arm yourself with the media and technological knowledge to create a well rounded, ubiquitous and easy to use mobile application!

Marc Askenasi, CEO, WagerPhone
Gary Schwartz, Founder, Impact Mobile

Mobile Lotteries: Make sure the numbers come up for your business

• Where are mobile lotteries headed in 2007: What specific challenges lie ahead, how do you initiate a successful roll-out and what pitfalls must be avoided at all costs?
• Which are the lottery revenue channels – and how can you position your business to take a significant slice of the action?
• Legal update: Where do lotteries currently sit within the law - and do you ensure your business stays on the right side of the authorities?
• What are the opportunities for lottery owners to partner with mobile gambling operators capture increased profits – and give their customers alternative methods to play?

10.40am

Wireless in Vegas: Exactly how important is it?

Mobile Gaming Systems is an application development company that designs, develops and implements mobile services for casinos and lotteries – and can turn every cell phone into a wagering terminal. This session will give you the tools to:

• Assess the importance of the Nevada launch of wireless gambling
• Understand how this latest innovation is likely to fuel the growth of mobile gambling across North America
• Discover the critical success factors of a mobile casino deployment... hurdles that must be overcome.. and pitfalls to avoid
• Learn from experience: A step-by-step guide of what not to do plus key pointers ensure your own deployment succeeds

Owen Williams, CEO, Mobile Gaming Systems

The integration of mobile gaming and land-based casinos

Progressive Gaming solutions are found in every major casino on earth, and the company is the world's largest designer and manufacturer of slot controllers and electronic displays. This session will spell out:

• What have this year’s first real commercial launches and roll-outs of mobile gaming in land-based casinos really taught us?
• Unique insights into a land-based casino roll-out program: – Successes and the lessons learned
• How to educate the player to ensure mobile is embraced as an alternative gaming tool
• Mobile’s potential to become a revenue-driver for your land-based casino
• How to build a mobile strategy that delivers incremental revenue for all stakeholders

Brandon Knowles, Vice President of Gaming Technology,
Progressive Gaming

Learn from experience – how to work with an MNO

Mobival give you unique insight into how your business can work with a leading MNO. Discover how your business can achieve success through close partnership with an MNO to execute a successful launch, sign-up 1000’s of players and deliver innovative content to ensure player retention is high.

• Discover how Mobival manage the most successful End2End Gambling channel among UK mobile operators
• Take notes as Oren demonstrates the right combination of content and games to ensure optimal introduction
• Discover how to work hand in hand with mobile operator to achieve a successful service

Oren Nauman, CEO, Mobival

12.30pm

Money in, Money out: Payment and billing in a mobile environment

iSelfPay has created a new wireless phone-based payment system that can be used by anyone who has money to spend. Find out:

• Which payment systems are already geared up to support mobile gambling: Which options are the best match for your business?
• Why are closed loop wireless payment systems better suited to gaming than traditional payment systems – and what does that means for your business?
• Is mobile gambling the killer application for wireless payments – and what does that mean for gambling operators?

Tom Miezejeski, CEO and Founder, iSelfPay

PANEL: Untangling the payment and billing web

With an ever changing range of solutions attempting to resolve countless challenges such as charge backs, money laundering and player collusion, effective payment and billing systems are as vital as ever.

This session will enable you to have your questions on payment & billing answered in the North American market. Our payment & billing panel will asks:

• How much does fraud impact the bottom line for your business?
• What are the new tactics used by fraudsters and how are payment & billing systems equipped to fight back?
• What are the most effective solutions currently on the market and how have they been specifically designed for mobile?
• How can you promote safer and securer payment & billing systems to your consumers?

Tom Miezejeski, CEO and Founder, iSelfPay

Age Verification over the wire

• What else can the industry to about social responsibility and age verification – or are we doing enough already?
• Should we put pressure on operators who are content to do the absolute minimum?
• How can we deliver products that satisfy players and the authorities?
• Which systems, protocols and services are best for your business - and best for your players?

Micah Willbrand, International Business Development Manager,
GB Group

END OF CONFERENCE