Combine Offers, Coupons, Loyalty, Ticketing, Identity and Payments to Produce the Ultimate Mobile Wallet - Now Complete!
Never has there been so much to play for in the payments space, a revolution is just round the corner. With Square, Apple, Google, Samsung and Microsoft becoming major players in Wallet space MNOs, Banks and Payment Institutions need to innovate fast to make sure they’re not left behind...
The conference was a huge success and will return in London this fall. To purchase the post-conference materials click here
THE BIGGEST BANKS, PAYMENT INSTITUTIONS, MERCHANTS AND MNOs ALL IN ATTENDANCE...
- Define your mobile wallet battle plan - Discover how to make a product appealing, accessible, reliable, and to ensure immediate uptake of your solution
- Add value and bolster your arsenal - Integrating loyalty, coupons, offers and ticketing provides the convenience that will springboard your wallet’s mass adoption, turning it from a gimmick to an everyday essential
- Discover allies and understand opponents - In this space you need to keep your partners close but your competitors closer. Get to grips with who can help you capitalise on a new market
- Avoid the minefield of privacy - Realise the potential from a gold mine of new data, while making sure you don’t encroach on your customer’s privacy
- Grab your share of the market - With the consumer unlikely to have more than one mobile wallet, ensure they choose yours
The cell phone has already reinvented the gaming market, re-worked the music industry, and destroyed both the camera and video markets. Now it is coming for our wallets.
With the US smartphone market continuing its explosive growth, statistics portal Statista is predicting mobile wallet users will soar from last year’s 2.7 million to 48 million in 2016. Which means the War of the Wallets will be played out across an economic battlefield worth many billions of dollars.
Research and advisory firm Aite Group predicts the volume of all types of mobile payments will top $200 billion by 2015, up from $16 billion in 2010.
Of course, it’s never that simple, and the road to widespread implementation is paved with serious hurdles.
Obstacles that remain to be overcome include concerns around electronic infrastructure, security, cyber crime and market fragmentation. Add to this privacy, trust, and persuading consumers to change the payment habits of a lifetime and you’ll see there’s a real minefield out there. And what about customer fear that their phone runs out of battery could also leave them moneyless?
But make no mistake. Those with first mover advantage will profit handsomely from the payments revolution. And that is where Wallet Wars comes in.
Examining the future of Mobile Wallet Profitability from every angle: From integrated solutions to turning your data into significant revenue
Just like today’s physical wallet, the mobile wallet will contain our most important credentials – including identity, affiliation, payment, and personal. It will also be a repository for vouchers, offers, discounts and rewards, and include a record of our purchases and our preferences.
All of which means the winning wallet provider will wield enormous power. Is co-operation key to victory? And if so, who is already taking the advantage by forging important strategic alliances?
INTEGRATION: At the Wallet Wars conference + expo, you’ll have ample time to investigate what it’s really going to take to make a mobile wallet a must-have for your targeted customers. Equally important, you’ll be able to arm yourself with the contacts and allies you need to launch a victorious offensive.
As the presentations and panel sessions unfold, you’ll discover exactly how to create a solution that integrates payments, loyalty, ticketing and identity legitimately and securely.
DATA: Then, of course, there is data – with certain analysts claiming the emphasis on payments is in fact misplaced.
Is it possible that while so many are fighting over the small percentages made from transactions, the real value may lie in data analytics? With the wealth of data you can extract from a mobile purchase – location, time, frequency, just for a start – this is a chance to fully realize the potential of hyper-localised and truly personalized marketing.
And this is why you will get an in-depth briefing on using mobile wallet data to add value to your service – and unlock the profit potential – while avoiding ownership issues and the ever-present threat of litigation.
An agenda that’s focused on your current challenges and concerns – WITH THE PEOPLE who will help you achieve victory in the Wallet Wars
When you come to scrutinize the agenda for the Wallet Wars, you’ll see how the topics under the microscope are current and highly relevant to your own priorities for 2013 and beyond.
Some Of Our Excellent Speakers Include:
Adrian Van Meerbeck, Vice President, NTT DoCoMo USA
David Grigg, SVP, Payments, Bank of America
Dodd Roberts, Executive, Merchant Customer Exchange (MCX)
David W. Schropfer, Head of Mobile Commerce, The Luciano Group
Dave Birch, Founding Director, Consult Hyperion
Sarab Sokhey, Senior Executive, Verizon
Todd Roberts, SVP Payments Innovation, CIBC
Gary Greenwald, Managing Director, Digital Money Services, Citi Enterprise Payments
Brandon McGee, Director Global Mobile, Dell
Nicole Cook, Head of Business Development for Offline Integrations, Dwolla
The emphasis is on practical solutions that will help the industry as a whole accelerate mass adoption, whilst ensuring your own specific offerings live up to their potential and are fully monetized. Our expert speakers from NTT DoCoMo, MCX, LevelUp, Verizon and Dwolla – to name but a few – will show you step by step how to reach these three business-critical goals:
1. Create an easy-to-use, convenient, and cost-effective mobile wallet solution
2. Attract new customers and ensure retention through the mobile wallet offering
3. Explore alternative revenue streams through data analysis
What are you waiting for? Reserve your tickets today, and prepare to meet and do business with your allies in the Wallet Wars.
See the issues in more depth and get to grips with how this show could affect your business
A Brief Break Down of the Key Issues Being Discussed:
- Create a Wallet the Consumer Wants
Discover how to make a product appealing, accessible, reliable, and simple by hearing from companies such as PayPal and Google who have already done this in ecommerce
- Add Value
Integrate loyalty, coupons, offers and ticketing to provide the convenience that will springboard your wallet’s mass adoption, turning it from a gimmick to an everyday essential
- Ensure Profitability
Mark out your business model and produce a solution that not only increases consumer acquisition, and retention but….also fills your wallet
- Value Data
Realise the potential from a gold mine of new data, and discover the way partnerships and analysis can generate revenue
- Guarantee Trust
Avoid the embarrassment of a break down in service and ensure your wallet’s reliability and security. Protect your brand and the future of your business in turbulent times
- Mark Your Territory
Make sure you know exactly where you stand and what opportunities for growth are open to you. Thrash out the ideas and innovations that will revolutionise the payments, loyalty, ticketing and identity industry, in a open debate to the floor
The Wallet Wars Will Bring Together:
Banks - Who need to move fast to avoid being beaten by new entrants in the payments space
Payment Institutions - With regulation often playing in their favour they have the chance to acquire more customers at a high-street level globally
Mobile Network Operators - Have a chance to expand their revenue models and increase customer retention
Loyalty Scheme Providers - Can add value to a Mobile Wallet and streamline redemptions for better improved CRM and Data Acquisiton
Security Experts - As with any payment technology security is vital, when combined with your personal phone it becomes critical
Handset Manufacturers - With ever changing shifts in the favoured wallet technology such as NFC, Bluetooth Lite and RFID, they need to determine their strategy and operating system to stay ahead
Merchants - Merchants are becoming tired of buying their own data back from others, in the US the Merchant Exchange is already disrupting the state of play, in Europe they are essential for adoption
Developers and Solution Providers - Hold the key to producing Wallet Solutions consumers are comfortable using and will add value for both consumer and producer.
As it has gained ubiquity across the globe the phone has transformed the market places it has entered. It destroyed the video and camera market, while simultaneously re-inventing the gaming marketing.
However now the mobile is coming for your wallet and you have to disrupt your own market, before someone comes and disrupts it for you!
I look forward to meeting you in New York!
All the best,
M for Mobile
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