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Interested
in speaking next year? Email the Event
Director
Day 1 | Day 2
Day One – Monday 22nd January, 2007
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10.00 |
Chairman's Introduction |
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Overview
and welcome
Yishai Habari,
CEO, 777Mobile |
10.15 |
CASE STUDY: Where is the
money in mobile gambling? |
| |
Hear a live joint case study from
leading online bookmaker Sportingbet and mobile technology
provider Mfuse, exploring the growth in mobile ‘sports betting'.
This session will focus on understanding more about the marketing
and technical challenges associated with mobile sports betting.
You will take away top techniques for improving conversion
rates, usability and rolling out successful services
across Europe .
Charles Palmer, Commercial Director, Mfuse
|
10.45 |
CASE STUDY: How to recruit 200,000 UK customers to a mobile casino |
| |
Probability plc
offers a case study in recruiting, converting and retaining
customers to a mobile casino with data and insights from the
launch of its own Lady Luck's service. Discover:
- How to determine where your customers are (and aren't)
- Navigating the regulatory restrictions on marketing in
the UK
- What is the best portfolio of games and services?
- Which registration incentives and bonus structures are
most effective
- What CRM strategies yield the best results
Charles Cohen, CEO , Probability Games
|
11.15 |
PANEL: Marketing Your Mobile Gambling Products |
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New entrants, new practices, new technologies, new marketing methods… your communication channels continue to expand and offer newer, more effective ways to get your message to your target audience. This session hones in on the latest marketing capabilities.
- Understand the current capabilities of mobile gambling based marketing and spot the holes in your marketing strategy
- Discounts, promotions, banners, bonuses and sponsorship – are you doing everything you can in order to support your core marketing activity? Find our how to construct a complete marketing strategy that leaves no stones unturned
- Your product is mobile, is your marketing? Find out how to access your target via the very platform they use to play your product. See how a well designed mobile marketing strategy can benefit your marketing
- Assess the make up of your target audience – Find out who’s playing right now – build a player profile so you understand your customer and how to drive them towards your product
Charles Cohen,
CEO, Probability Games
Charles Palmer,Commercial Director, Mfuse
Marcel Puyk,
CEO, Cellectivity
Moderator:
Yishai Habari, CEO, 777Mobile.com
|
11:40 |
Coffee Break |
12:10 |
CASE STUDY:
2007 is the year of the Mobile Gambling go / no
go |
| |
Marcel Puyk, CEO, Cellectivity
|
12:40 |
CASE STUDY: Mobile gambling opportunities – A global perspective |
| |
777mobile show you which markets across the world are ready for your business!
- Take away real numbers, statistics and figures on how successfully mobile gambling global markets are operating and find out where you should be investing over the next 3 years
- Hear in depth insight into a leading solution providers technology and the technologies of tomorrow
- Gain best practice tips and business critical know-how on how to operate across Europe with successful results!
Yishai Habari, CEO, 777Mobile |
13:10 |
Lunch |
14:30 |
Understanding payment
fraud & how to reduce it through your business processes |
| |
Mobile fraudsters
continue to steal from your pot and the bad news is…
they are getting better at it! Millions are being lost across
the entire mobile gambling value chain. Find out how you can
fight them back and reduce the leak in your game.
- Discuss ID fraud and how to integrate the entire customer
sign-up process to reduce payment fraud
- Learn how to verify the card holder as well as card details
Miles Carroll, Director of Sales, GB Group Plc |
15:00 |
CASE STUDY: Hidden opportunities in Europe |
| |
Gain valuable insight from a leading sports book operator’s perspective. MobileAware deliver a joint presentation with a well known market leader in the online and mobile gambling space on the opportunities that a ready for you in Europe.
- Discover how a top level sports book operator has taken advantage of the explosive European mobile gambling market… and succeeded
- Take away top mobile gambling tips to ensure you get it right!
- Find out how this leading mobile gambling operator has tapped into massive European markets and profited!
Victor Brophy, Sales Director UK & Ireland,
MobileAware |
15:30 |
Global Market Overview |
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With so many changes affecting Mobile Gambling this session allows you the opportunity to get a bird’s eye view of the mobile gambling industry from the US and Europe across to Asia and the Far East.
- Find out how far along the industry life-cycle mobile
gambling has moved and where you need to be positioned to
take full advantage over the next 12 – 18 months
- Discover the effects of legal changes in the US and what
it means for European based operators and solution providers
- Get the very latest forecasted growth rates for the entire
European mobile gambling market and identify where your
business best fits
- Highlight the hidden pockets of opportunity across Europe
and how to capture them – before your competitors!
Gareth Wong,
CEO, Gambond |
16.00 |
Coffee Break |
16:30 |
Age Verification
and Social Responsibility |
| |
Rapid growth,
constantly evolving business models, new technologies and
the influx of new start up companies has thrown up a myriad
of security issues regarding age verification and social responsibility.
- Learn how to educate your customers to ensure you practice problem players and eradicate underage playing
- Discover why a strong social responsibility message to your customers will boost credibility, loyalty and your revenues
- Hear the very latest on who in the value chain is responsible for age verification and take away best Practice case studies outlining key industry successes
Emma Lindley, Head of Gaming Sector, GB
Group plc |
17:00 |
On-Deck Gambling Portal Management |
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- Discover the key drivers for both mobile carriers and gambling operators when it comes to building a successful revenue source together
- Gambling portal management vs. stand-alone casino offering: what makes the difference?
- Get the lowdown on the specifics of on-deck traffic management: and how to maximise player value and ARPU responsibly
Oren Nauman, CEO, Mobival |
17:30 |
Networking Drinks Reception
Join your peers to reflect on the first day of the conference to build those all important relationships with key contacts at our evening drinks reception. |
End of Day One |
Day 1 | Day 2
Back to Top
| Day
Two – Tuesday 23rd January, 2007
|
10.30 |
Chairman's
Introduction |
| |
Overview
and welcome
Gareth Wong,
CEO, Gambond |
10.45 |
Mobile Gambling
2007: The Spin3 outlook |
| |
- The rearview mirror perspective: what has happened?
- The road ahead: what are the challenges and where are
we headed?
- Key Success Factors: what is needed for breakthrough
- Spin3 perspective: why we are excited
Matti Zinder,
CEO, Spin3 Ltd |
11.15 |
CASE STUDY: The
emergence of mobile gambling, gaming concepts & markets
in Europe - A gaming operator perspective |
| |
- What are your options when developing long-term business
strategies for building a play and real money audience in
Europe?
- Analysing & identifying different business models &
strategies for Mobile Gaming & Gambling in Europe
- Mobile Gambling, Gaming & Sports betting – the
differences & key learning's in marketing & sales
approaches
Thomas Dovander, New Media Manager, bwin
Games |
11.45 |
Coffee Break |
11.55 |
New for 2007! -
Interactive Roundtables |
| |
New for
2007 – mformobile are proud to bring you interactive
roundtables to ensure you leave London with an in-depth knowledge
of how you and your competitors address the critical issues
facing the European Mobile Gambling space.
What are
roundtables?
A selection of small,
topic focused interactive discussions – each comprising
between 10 to 12 participants – that are designed to
enhance your learning and give you practical know-how to apply
to your business.
**Each
session will begin with a business card swap – don’t
forget to bring yours!**
What will
I learn?
- Through active discussion rather than passive listening,
you will be able to benchmark your own strategies against
those of your competitors
- You will be able to question colleagues from within the
industry and get expert answers to your specific questions
- Roundtables are an extremely effective method of identifying
who you would like to spend more time speaking with, both
during and after the summit
Make
sure you don’t miss out on this unrivalled opportunity!
- Legislation & Jurisdiction in Europe – Where
do you stand?
- Relaxing advertising guidelines = Innovative marketing?
- Partnering with Mobile Network Operators
- Mobile technology – The multiple convergence challenge
discussed
- Social responsibility and ethical mobile gambling
- The emergence of new European Markets and the future!
|
12.55 |
Lunch |
14.00 |
Case Study: How to use
Location Based (LBS) technology to enhance worldwide
mobile gambling distribution |
| |
Today, the entire gambling industry’s
legal framework has taken a blow, due to the new legislation
by the US Senate, and it appears that the near future holds
in store more limitations, which will without a doubt cripple
the online and mobile gambling industry even more than it has
already. As companies flee the US and head to Europe and the
Far-East in search of new and improved markets, ways must be
found to preserve such markets, in spite of future anti-gambling
legislation
- Learn how Zero36’s Patent pending Location Based
filtering system can be implemented and deal with the above
problem
- Moving from Fun mode to Real-Money mode using mobile
carriers' distribution abilities (Singapore - Sentosa case
study)
- Assess the all important legal issues of implementing
such a strategy
- Gain a futuristic glance at further filtering implementations:
Onboard mobile gambling (aircraft, ferries etc...)
Guy Rotem,
Head of Products, Zero36 |
14.30 |
PANEL: Legislation,
Regulation and Jurisdictions |
| |
Recent changes
to legislation in the US herald changing times for the entire
Mobile Gambling value chain. The legal clampdown, changes
to jurisdiction, real arrests and the newly deployed legal
barriers to stop financial institutes from accepting payments
have meant massive changes to mobile gambling over just the
last few months!
- Understand the impact of changes in the US legal framework
and how the changes will effect European mobile gambling
business models
- Ensure your mobile gambling business operates legally
and avoids stepping onto the wrong side of the law
- Gain a country-by-country overview of legislative changes
and identify opportunities for the operator
- Ensure you stay up to date and legally aware of the do’s
and don’ts in Europe
- Hear from mobile gambling’s foremost legal experts
on the ever changing legal landscape, evolving regulation
and cross border jurisdictions
Robin Le Prevost,
Head of Ecommerce Development, Alderney Gambling
Dr Ian Gauci, Head of IT & Telecoms,
GFT Advocates |
15.10 |
End of Summit
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Day 1 | Day 2
Back to Top |
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